Commercial Consulting
Supporting international MedTech companies with commercial strategy and market development.

Partnerships for Life
European Market Access & Commercialization for Innovative Cardiovascular Technologies — helping innovative companies successfully enter and expand across Europe.
One strong corporate brand combining commercial expertise with its own medical innovation portfolio.
Supporting international MedTech companies with commercial strategy and market development.
Building sustainable partnerships, distribution networks and clinical collaborations across Europe.
Developing innovative cardiovascular technologies from concept to commercialization.
Michael Heuer
Founder & Managing Director
HeartMedical Innovations supports international medical technology companies in successfully entering and expanding across the European market.
With more than 30 years of experience in electrophysiology, cardiac rhythm management, and interventional cardiology, HMI combines deep clinical expertise with proven commercial execution to accelerate market access, business development, and sustainable growth.
End-to-end support — from strategy to hands-on execution across the European cardiovascular market.
Data-driven go-to-market strategies tailored to the European cardiovascular landscape.
Navigating reimbursement, regulatory pathways and pricing to unlock national markets.
Building and managing distributor and partner networks across key European regions.
Engaging key opinion leaders and clinical centres to build evidence and adoption.
Identifying partnerships, licensing and collaboration opportunities that drive growth.
Hands-on commercial leadership to accelerate market-entry and scale-up phases.
Trusted MedTech companies HMI partners with to expand across Europe.
Strategic industry collaborations are currently being established — partner announcements will follow soon.
Developing and advancing proprietary MedTech innovations from concept to commercialization.

Protective locking cap for three-way stopcocks — improving safety and reliability in clinical settings.
G-Cap Opportunity Deck (PDF)
A next-generation cardiovascular technology currently under active development.
A trusted network of specialists across the full commercialization journey.
Our consultant network is currently being established — expert profiles will be added soon.
New partnerships, product launches, clinical studies, conferences and company news.
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Get in touch by phone or email — we usually reply within one business day.